Himalaya Wellness has launched a new integrated campaign for its Anti-Hair Fall Shampoo, reinforcing the brand’s core philosophy of offering the best of Nature for everyday hair care problems.
The campaign aims to address a long-standing consumer concern, finding a hair fall solution that is both natural and effective. The latest creative concept, developed under the campaign line “Won’t Let You Fall”, uses the lens of friendship to reassure women that with Himalaya’s Anti-Hair Fall Bhringaraja Shampoo, their hair is in safe and trusted hands.
The film captures two young friends swinging on a sunny afternoon, surrounded by nature. It delicately connects the fear of “falling” with hair fall anxiety. When one girl expresses her fear of falling from the swing, another reassures her with warmth and confidence, mirroring the promise of Himalaya’s Anti-Hair Fall Bhringaraja Shampoo.
It spotlights Bhringaraja, renowned for reducing hair fall, also known as the “King of Hair”, in the new TV commercial and all-India digital rollout. The campaign will run as a TV commercial in Tamil Nadu, Karnataka, Andhra Pradesh, and Telangana. And roll out nationwide through digital-first platforms, maximizing reach and engagement across key consumer touchpoints, the brand stated.
Additionally, it will be supported by high-impact digital rollouts and influencer collaborations, aiming to drive awareness and reinforce Himalaya Wellness’s commitment to providing its consumers nature-backed hair care solutions.
Commenting on the campaign, Ragini Hariharan, Marketing Director – Beauty and Personal Care, Himalaya Wellness Company, said, “As a brand that champions nature-backed solutions, our new Bhringaraja campaign builds on the equity we hold in offering trusted, natural solutions for hair. Known for its strengthening and nourishing properties, Bhringaraja brings the best of Nature into modern beauty conversations. This campaign is not just about reducing hair fall; it’s about celebrating the bond between friends who trust each other, just as they trust Himalaya’s Anti-Hair Fall Shampoo to care for their hair. The insight we worked with was simple yet powerful – infallible friendship. Our narrative is about that unwavering friend who never lets you fall, especially when it comes to your hair fall concerns. The campaign blends this emotional truth with the beauty and purity of nature- values that have always been at the heart of the Himalaya brand world,” said Naveen Raman, Executive VP and South Head, 82.5 Communications.
