Landor, a brand and design consulting agency, has re-imagined a new brand identity for Dharana, formerly known as Hilton Shillim Resort & Spa, a luxury retreat in the surroundings of Shillim.
With its brand story centred around ‘The Journey to Conscious Being’, Dharana has invited every guest to embark on a personal voyage of self-discovery and growth, as per the brand.
As per the agency, it has helped companies around the world build strong, enduring brands that drive business success. With Landor’s expertise, Dharana at Shillim is set to redefine luxury wellness on a global scale.
This reimagined retreat promises a bespoke wellness journey that nurtures the mind, body, and soul, fostering a profound connection with nature and promoting a mindful way of living, it further clarified.
Commenting on the development, Gavin de Souza, Managing Director, Writer Realty said, “We are incredibly proud of the exceptional work done by the team at Landor in shaping the new brand identity for Dharana. The design perfectly encapsulates our vision for Dharana as facilitating holistic well-being, where guests can immerse themselves in nature and experience personal growth and rejuvenation. The intricate details in the design reflect our commitment to providing a tailored wellness experience for each guest, nurturing a deep connection with the ecosystem and the true essence of nature. We believe this new brand identity truly reflects Dharana’s prestige as a luxury wellness brand, offering our guests a perfect blend of peace, tranquillity, and interconnectedness.”
To this, Ronita Mukerjee, Executive Director- Client Services, Landor India, said, “Our objective with the new brand identity for Dharana was to explore the concept of well-being through a vibrant, engaging, and unique visual representation that embodies a transformative journey, harmonising the body, mind, and spirit. The narrative of the brand centres on the theme of ‘The Journey to Conscious Being’, which highlights wellness as a continuous evolution, offering various pathways at Dharana.”
