Hexafun has partnered with Mumbai Indians to launch its first cricket-inspired accessories collection, marking the brand’s entry into sports merchandise.
The collection has included products such as socks, caps, bandanas and shoe bags, incorporating visual elements associated with the team. The range has been positioned as everyday accessories designed to reflect fan engagement beyond match days.
The collaboration has introduced player-inspired socks, with inputs approved by the cricketers, marking a first for the franchise’s merchandise offerings.
The collection has been made available across Hexafun’s website, the Mumbai Indians’ official website, retail outlets and quick commerce platforms. The distribution strategy has aimed to enable last-minute purchases around matchdays.
The range has been designed as gender-neutral and positioned at the intersection of sportswear and streetwear, focusing on integrating team identity into daily wear.
Manali Sanghvi, and Harshit Singhal, the Founders of Hexafun said, “Cricket fandom today is spontaneous, emotional, and deeply expressive. With this collaboration, we wanted to create fashion accessories that fans can instantly connect with and own in the moment, whether it’s on match day or right after a big win. Partnering with Mumbai Indians allows us to meet fans at the peak of their excitement, and translate that excitement into collectible merchandise that feels personal.”
