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    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

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    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

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Home Moment Marketing

Here’s How Brands Came Up With Creative Posts For The Special ’14th August’

Priyanka Kesarwani by Priyanka Kesarwani
August 14, 2023
in Moment Marketing
A A

In the vast landscape of quirky observances, one unconventional “holiday” stands out: the Unofficial National Sick Day on August 14th, often coinciding with a delightful long weekend. While not officially recognized, this humorous trend has taken the digital sphere by storm, giving both individuals and brands an opportunity to embrace their mischievous side.

How to qualify as the best employer?

You announce today as holiday! #longweekend #india #MondayMood

— Muskan bhandari (@muskan_0203) August 14, 2023

Three days of working and four day weekend should be the new normal #longweekend

— Shweta (@newgalinthecity) August 14, 2023

HR Portal of compaine might get hang today by the number of sick leave applied…😉😉😉#longweekend

— Huzi (@Huzi23043545) August 14, 2023

Aaj me leave pe nai hun, fir bhi leave pe hun, kyu ki sab leave pe hai 😌#longweekend

— Striver (@striver_79) August 14, 2023

This is the most Sundayish Monday in Human History.#longweekend #corporatelife #Mondayblues

— Aashish Xavier Baxla (@AashishBaxla) August 14, 2023

In a world often dominated by serious marketing strategies, the Unofficial National Sick Day offers brands a chance to connect with their audience through humor and relatability.

Let’s delve into the witty world of how creative corporates are using this light-hearted occasion to spice up their content, and perhaps inspire a collective chuckle or two.

1. AJIOLife

POV: The last friend of the group got his sick leave approved pic.twitter.com/USKpCvZCS4

— AJIO (@AJIOLife) August 11, 2023

2. Tinder India

boy, are you 14th August coz I'll never give up on a chance to fall (sick) for you? 👉👈

— Tinder India (@Tinder_India) August 11, 2023

3. Spotify India

"Jeene ke hai chaar din, baaki hai bekaar din" is going to be real (only if your sick leave is approved) 🫢

— Spotify India (@spotifyindia) August 11, 2023

4. Netflix India

____________________________
| SKIP INTRO TO THE WEEK |
|___________________________|
o/
|
/

— Netflix India (@NetflixIndia) August 14, 2023

5. Shaadi.com

People who are working today were the same kids who had exams during ghar ki shaadi 😮‍💨#longweekend

— Shaadi.com (@ShaadiDotCom) August 14, 2023

6. Deciml

@Swiggy @zomato how many dal-khichdi orders on account of ‘national sick leave day’?🤭

— Deciml (@DecimlApp) August 14, 2023

7. Swiggy Instamart

Meri baat maano boss sahi mein fever hai mujhe 😔 pic.twitter.com/fWDpIp48wp

— Swiggy Instamart (@SwiggyInstamart) August 14, 2023

8. BurgerKing India

Monday in the middle of this long holiday feels like someone took a gigantic bite from your Whopper 😤#Longweekend #BurgerKingIndia

— BurgerKingIndia (@burgerkingindia) August 14, 2023

9. Dunzo

Dedicated to all social media managers and creative teams 🥲#longweekend #independanceday pic.twitter.com/oubYRcEgYO

— Dunzo (@DunzoIt) August 14, 2023

10. YouTube India

which moment do you want to 2x irl?
we'll go first : monday

— YouTube India (@YouTubeIndia) August 14, 2023

11. Jeevansathi.com

Planning a long #weekend with your bae? Comment your excuse for a sick leave on Monday 👇🏻
Asking for a friend. 🫠

— Jeevansathi.com (@Jeevansathi_com) August 11, 2023

12. Myntra

This is a friendly reminder to double check your close friends list before posting stories on Monday, when you’ll be calling in sick 🤌🏼

— Myntra (@myntra) August 11, 2023

13. ADFFilms

We hope all ‘sick’ people feel better soon 🥰#ADF #AjayDevgnFfilms #BolBachchan #MondayMotivation #LongWeekend #Monday #Sick pic.twitter.com/PfYVwDWpvh

— Devgn Films (@ADFFilms) August 14, 2023

14. Colors Infinity

It’s not a zombie apocalypse but, everyone seems to be missing today. 🙄#LongWeekend

— Colors Infinity (@colors_infinity) August 14, 2023

15. ColorsTV

It's not called being lazy, it's called 'Energy Saving Monday Mode'.🔋#LongWeekend #colors #SamridhiiShukla pic.twitter.com/riMCYdjpom

— ColorsTV (@ColorsTV) August 14, 2023

Are you feeling sick? 🤣🤣🤣

Also Read: Here’s How Brands Expressed Their Creativity On Twitter’s ‘X’ Logo Launch

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