The introduction of Reliance Jio has changed Indian mobile industry very quickly. The internet usage has increased in big numbers in a very short span of time. In order to get maximum results, marketers need to know where customers are spending their time. For example, most of the online users are happy to see video content which was not so familiar just one or two years ago.
Most of the experts are believing that mobile-specific advertising will dominate the digital world for many years to come. Hence, in order to target the audience for best results companies need to know the answers to some basic questions like which type of ads to use, where to target the audience, how. The answers to these can be different for different brands.
Other major reasons to focus on mobile-specific ads are it can be done at lesser production costs with lot more options than the traditional methods of marketing. Plus it provides a better way to interact with the audience and fulfill business objectives.
A good example of using digital traffic to interact audience was when Patanjali made use of Truecaller app on the Independence day last year audience to share the spirit of patriotism and financial freedom by making them buy Indian products. Such campaigns can really make a difference to the identity of any brand.
One thing that companies need to keep in mind is they should not ruin the user experience for showing their ads. Marketers need to make campaigns that are both informative and interesting to the audience.
