From being your confidante to being your partner-in-crime, a friend is the one family we get to choose ourselves. And to honour this bond of camaraderie, brands are taking centre stage and leaving no stone unturned with heartfelt campaigns.
Let’s check how brands are celebrating Friendships Day in 2023.
1. Goibibo
India’s leading online travel booking brand, Goibibo launched a new SyncN’Cash feature that enables users to earn more from its popular goCash initiative.
The brand released a campaign #FriendsWithBenefits, highlighting how friends with benefits can be made using their new feature. On syncing contacts with their app, users can earn goCash when anyone from the list travels using the travel booking app.
A quirky ad with an equally quirky concept.
2. Licious
An ad that has it all- suspense, thrill, humour, drama and a perfect supporting background score to make you wonder what comes after every second.
A clown, a king and a colonel enter a Licious kitchen and an obvious tension between the three turns into an endearing friendship, all for the love of meat!
3. Godrej Group
The brand through a heart-warming campaign highlights how our family is our first friend. From being there in every situation, to handling our moods, to cheering us when we are low, families are friends in disguise.
The campaign urged people to share their #ForeverBondsOfFriendship moments and win exciting hampers by Godrejlaffaire.
4. Social
Café and bar Social, one of India’s favourite places to chill is celebrating Friendships Day the old school way, with friendship bands and slam books. The SOCIAL Re-union is inviting al the gangs to join in on 6th at any SOCIAL outlet across the country.
5. Moj
Moj wished everyone this Friendships Day with a fun video #JoyOfFriendship featuring all the signs and emotions that can be only understood by best friend.
6. Pepsi
Pepsi collaborated with Zakir Khan to create personalized messages on Friendships Day. The campaign urges friends to ‘Rise Up’ from their friendzone situation and empower the youth to be true friends of each other.
7. WhatsApp
WhatsApp urged people to celebrate WhatsApp wali friendship, by using new features by the messaging platform. Showing how different friends and friendships stand the test of time in different situations, WhatsApp payed homage to different kinds of friends like the social butterfly or the too-lazy-to-type friend, with different features like end-to-end encryption and disappearing messages.
8. Himalaya Haircare
The haircare brand urged people to celebrate small but strong moments that has the power to create true lifelong friendships.
