Dabangg 3 just hit the theatres this weekend and it seems Salman Khan has a blockbuster opening yet again. All the credit goes to the marketing team of the movie who went by the book and did everything to make it a success.
Let’s take a look at how things went down for the movie since the day of its trailer release.
Dabangg 3 Motion Poster.
Salman Khan Films‘ official Youtube channel released the motion poster of the movie, introducing Radhe & Chulbul Pandey to the fans.
First Look
The teaser alone was enough to make the fans go crazy.
https://youtu.be/fvCQ8Ug4z1k
Introducing The Female Leads
Rajjo is Back! The famous character played by Sonakshi Sinha had her own introduction clip.
Hindustani sabhyata ki chakki se bani hamaari super sexy Rajjo… #2DaysToDabangg3Trailer@sonakshisinha @arbaazSkhan @saieemmanjrekar @PDdancing @KicchaSudeep @nikhil_dwivedi @SKFilmsOfficial @saffronbrdmedia pic.twitter.com/ljtBp53K3E
— Salman Khan (@BeingSalmanKhan) October 21, 2019
Saiee M Manjrekar, Mahesh Manjrekar‘s daughter is debuting in Bollywood with Dabangg 3.
Hamari pure innocent masoom Khushi…#Dabangg3TrailerOutTomorrow@saieemmanjrekar @arbaazSkhan @sonakshisinha @PDdancing @KicchaSudeep @nikhil_dwivedi @SKFilmsOfficial @saffronbrdmedia pic.twitter.com/xrg1oYbjbQ
— Salman Khan (@BeingSalmanKhan) October 22, 2019
Trailer Out Now!
Shortly after the teaser the trailer was released taking us all in the world of everyone’s favorite Chulbul Pandey.
Dabang 3 Tour
The production team started the promotional tour for the movie from Hyderabad to Dubai and then other cities. “Swagat Nahi Karoge Hamara” was the tagline that made the event even more popular.
https://twitter.com/sonakshisinha/status/1179247287391969288
Dabangg Dhamaka on 8th Nov!
C u all there! Book your tkts on . . https://t.co/SFnCEH9y2n #bhaiindubai @cocacolaarena @GMCarabia @SplashFashions @HayatVacations @City1016 @khaleejtimes @BookMyShowUAE @ZeeTVME @rsbelhasa_ @official_s1 @theJAEvents @SohailKhan @patel_jordy pic.twitter.com/oKcxklbykv— Salman Khan (@BeingSalmanKhan) September 17, 2019
The Catchy Dance Numbers
The makers released all the catchy songs which made the fans go crazy earlier, making the movie even more tempting to go & watch.
Brand Collaborations
From Mahindra to UC Browser to Nickelodeon, almost all the leading brands were seen collaborating with the movie.
Watch the #AllPowerfulScorpio take your nearest screen by storm in this year’s most awaited movie #Dabangg3. Tell us what do you think is common between Dabangg and Scorpio? The most Dabangg response will stand a chance to win couples ticket to the movie. @SKFilmsOfficial pic.twitter.com/4dozAZZlwj
— Mahindra Scorpio (@MahindraScorpio) December 17, 2019
https://twitter.com/sonakshisinha/status/1207214933739335680
Yeh sab yaha ke Robin Hood hai.
Catch the Dabanggs of Nick take center stage with Chulbul Pandey 16th December onwards everyday at 6:30 PM !@SKFilmsOfficial @BeingSalmanKhan #DabanggxNick #NickKeDabangg #NickIndia pic.twitter.com/bLqhNMif4e
— NickIndia (@NickIndia) December 11, 2019
https://twitter.com/BeingSalmanKhan/status/1206826504941817856
Dabangg 3 On Wheels
With this new marketing channel, the makers were able to spread the word more interestingly. The whole team hopped on to this special train and promoted the movie with much more fun.
#Dabangg3 on wheels 🔥🔥 One of a kind train promotions for @BeingSalmanKhan’s Tamil outing!💥@PDdancing @SKFilmsOfficial @arbaazSkhan @sonakshisinha @saieemmanjrekar @KicchaSudeep @nikhil_dwivedi @AChowksey @DoneChannel1 @gobeatroute pic.twitter.com/Iu2rxmR5cj
— KJR Studios (@kjr_studios) December 8, 2019
The Chulbul Pandey Filter
The leading stars were seen donning the famous Chulbul Pandey’s gladiators filter all over the social media.
Apne andar ke Chulbul Pandey ko jagaao with the special 'Dabangg 3' filters! #BeingChulbul @arbaazSkhan @sonakshisinha @saieemmanjrekar @PDdancing @KicchaSudeep @nikhil_dwivedi @SKFilmsOfficial @saffronbrdmedia pic.twitter.com/p6F3a3g5PR
— Salman Khan (@BeingSalmanKhan) December 11, 2019
https://www.instagram.com/p/B568A86ASri/?utm_source=ig_web_copy_link
https://www.instagram.com/p/B57ITbkgTyg/?utm_source=ig_web_copy_link
The Kapil Sharma Show
Without a miss, the Kapil Sharma show was a must for the Dabangg 3 team. Since Salman Khan is now producing the show as well, the show was even more fun to watch as the whole cast cracked jokes and had a laughing riot in the entire episode.
Bhai aur Prabhudeva ka dance dekhne ka hai yeh golden chance! Dekhiye #Dabangg3 ke stars ko #TheKapilSharmaShow mein, aaj raat 9:30 baje . pic.twitter.com/7C2rVukwGN
— sonytv (@SonyTV) December 15, 2019
The Movie Wrap
Shortly after the Motion Poster, the wrap-up video was released telling the fans that the movie is ready to hit the screens soon, hence building the anticipation.
Also Read: Creative Marketing Strategies Of Mardaani 2 That Made It A Success