Aiming to amplify its legendary brand experience among H.O.G. (Harley Owners Group) members and brand enthusiasts in India, Harley-Davidson and the country’s leading private sector bank- HDFC have now come together to launch a new range of co-branded credit cards.
Available in two variants, the H.O.G. Diners Club Credit Card and the Harley-Davidson Diners Club Credit Card will offer exclusive benefits like accelerated reward points on Harley-Davidson merchandise, bike servicing and accessories as well as access to legendary Harley-Davidson events and experiences.
The other exclusive benefits offered with the Harley-Davidson and HDFC Bank co-branded credit cards include:
- Club Marriott memberships and more as Welcome Benefits
- Gift Card, exclusively for purchase on Harley-Davidson stores as Welcome Benefits
- 10 X Reward Points on Harley-Davidson merchandise and service spends
- Monthly milestone vouchers
- Access to curated Harley-Davidson events and experiences.
Commenting on the partnership, Parag Rao, Country Head- Payments, Liability Products, Consumer Finance, and Marketing, HDFC Bank, said, “As a leading card player in the market, we stay conversant with trends, needs and aspirations of consumers with a deeper and better understanding of their needs, allowing us to offer the right value proposition to our customers. Harley-Davidson is a much-loved brand and among the most desirable motorcycle and lifestyle brands in the world. We’re pleased to offer specially curated credit cards that are sure to be a proud possession of fans of the Harley-Davidson brand.”
