After being associated with BC Web Wise as Chief Creative Officer for one-and-a-half years, starting April 2022, Gaurang Menon has now joined Hashtag Orange as Regional & Creative Head for the West region.
In his new role, Menon will spearhead the agency’s efforts to amplify growth by maximizing profitability and its creative product for the western region.
This appointment coupled with Hashtag Orange’s footprint expansion from Gurgaon to Mumbai, underscores the agency’s commitment to expanding its presence and fostering business growth in this dynamic market.
This is going to be his second stint with Hashtag Orange as he was Creative Chief at the digital agency for more than two-and-a-half years, starting September 2019.
Before that, he was associated with Madison World as National Creative Director for a year, Contract India for one-and-a-half years and Quasar- GroupM for two-and-a-half years.
Previously, Menon also worked with id8labs, Synapse Information Services, Flying Cursor Interactive, Arc Worldwide, Mediaturf and Jet Airways.
Sharing his views on his appointment, Menon, Regional & Creative Head- West, Hashtag Orange, said-
“This is like a homecoming for me. I am thrilled to once again collaborate with a team of passionate individuals who are committed to the organization’s growth. My goal now is to ensure that our actions are focused on driving sustainable business growth, and I’m determined to integrate strategy, creativity, and technology to drive tangible results.”
To this, Mukesh Vij, Founder, Hashtag Orange, commented-
“I am glad to welcome Gaurang Menon back to the Hashtag Orange team. I am confident that Gaurang’s leadership will play a pivotal role in driving our growth objectives forward. His strategic vision, coupled with his creative prowess, will undoubtedly elevate our efforts as we continue to innovate and expand in the dynamic digital advertising landscape.”
Echoing similar sentiments, Amit Shankar, Co-Founder and Chief Creative Officer, Hashtag Orange, added-
“I am thrilled to have Gaurang back on board, with even greater expertise and a fresh perspective that is sure to invigorate our team. His wealth of experience and creative acumen will play an invaluable role in elevating our strategies to new heights. Together, we will work on pushing boundaries, innovating, and delivering exceptional results for our clients.”
