Bimbo Bakeries India, the Indian entity subsidiary of one of the world’s largest baked foods companies, Grupo Bimbo, has launched a new campaign for its bread brand, Harvest Gold’s popular health and wellness product- the 100% Atta Bread.
The campaign is focused on the role and impact of 30% daily fibre in supporting good gut health. To promote healthier lifestyle choices, the campaign, with a uniquely singular message of ‘Happy Tummy is a Happy You’, highlighted that four slices of Harvest Gold 100% Atta bread is all one needs for 30% daily fibre intake and enhances one’s overall health.
This campaign encourages people to take a small step towards a healthier future by adding the power of an easy, nourishing breakfast meal while focusing on digestive health. With a light-hearted tone, the DVC showcases the versatility of Harvest Gold’s 100% Atta and Multigrain bread for converting every breakfast meal into a nourishing or indulging option to kickstart the day.
The DVC is live on Harvest Gold’s social media handles, including Facebook, Instagram, and YouTube, helping viewers discover the nutritional benefits of the products.
Watch the DVC here:
Talking about the new campaign, Raj Kanwar Singh, Managing Director (MD), Bimbo Bakeries India, said, “At Bimbo Bakeries India, we are committed to building a better world by innovating and providing a variety of healthy food options to our consumers. In today’s fast-paced world, we want to offer consumers an easy and nourishing breakfast option with Harvest Gold’s 100 % Atta Bread. It is a wholesome and versatile choice that will help consumers meet a significant portion of their daily fibre needs and bring a positive change towards better health and wellness.”
