Hansa Entertainment has appointed Sujatha Narayanan as Chief Executive Officer as it has expanded its focus on content production across digital, OTT, television and feature films.
The company has been incorporated to develop and produce original programming across formats, including short-running series, long-running series and films for OTT platforms, along with theatrical releases. It has aimed to cater to evolving audience consumption driven by mobile-first viewing and multi-platform engagement.
Hansa Entertainment has also planned to launch a podcast platform, Hansa Spotlight, and has introduced Hansa Originals for the vertical drama format. Content has been slated for production in six Indian languages including Hindi, Tamil, Telugu, Malayalam, Bengali and Kannada.
Founded by Sruti Swamy and Siddharth Swamy, the company has built on the legacy of Hansa Vision and the broader R K Swamy Hansa Group. The founders have brought expertise in creative storytelling, design thinking, data science and audience analytics to shape content strategies for digital-first audiences.
The company has positioned itself to combine storytelling with data-led insights and platform-driven distribution, aiming to deliver scalable and relevant content across formats and markets.
“The launch of Hansa Entertainment marks an exciting new chapter, as it is expected to evolve into a multi-format production house that speaks the language of the modern viewer while staying true to our roots. The new entity is the brainchild of the next generation and will be independently managed by Ms. Sruti Swamy who is the Director and the newly appointed CEO. Unlike, R K Swamy Hansa which is in the business of providing Integrated Marketing Services, Hansa Entertainment will focus on creating OTT films, Series and Vertical dramas.” — Mr. Srinivasan Swamy, Executive Chairman of R K Swamy Hansa Group
“I am happy to announce that Ms. Sujatha Narayanan has been appointed as the CEO of Hansa Entertainment. Sujatha has over two decades of experience in creative content curation and production, spanning various formats including Film & OTT. She is also a well-known film columnist & has been a media entrepreneur producing key campaigns for leading brands. She brings significant film industry goodwill across various markets that will help us deliver engaging productions across formats and languages.” — Sruti Swamy, Director of Hansa Entertainment
“I am very optimistic about the future of Hansa Entertainment, given the content explosion and the opportunities offered by new technologies for production. This is further compounded by the evolving ways in which content is getting consumed by us today. We will certainly enjoy the journey ahead and we want to ensure that our productions are a delight to watch and enjoy as well.” —Sruti Swamy, Director of Hansa Entertainment
“The idea is to grow a contemporary production house that creates compelling stories for today’s multi-platform audiences, while drawing inspiration from the rich storytelling traditions that audiences have appreciated over the years. We are known for our integrity and consumer insight, and Hansa Entertainment will carry this torch forward, blending that rich insight with cutting-edge storytelling for a digital-first era.” — Siddharth Swamy, Director of Hansa Entertainment
“I am glad to be a part of Hansa Entertainment which already has a strong goodwill in the industry, thanks to the pioneering work done by the group entity Hansa Vision. Hansa Entertainment will evolve as a story-first, IP driven entity. We have already put together a smart team of interesting and dynamic creators who will helm our vertical dramas, shows and films. Our stories will be selected with a keen ear-to-the-ground approach, while keeping an eye for the best aesthetic and filmmaking sensibilities. The core team at Hansa Entertainment has both industry veterans and new age talent, which will ensure that our offering to OTT platforms, theatrical productions and branded vertical dramas promises to be engaging and entertaining.” — Sujatha Narayanan, CEO, Hansa Entertainment
