Advertising giant GroupM has agreed to acquire a major share in Mumbai-based digital agency Glitch Media Pvt. Ltd.
The Glitch will continue to operate independently and will take the advantage of GroupM’s infrastructure and name. The price value of this acquisition has not been revealed yet.
With this deal, GroupM wants to focus on better data, content and technology to offer best services to clients. Glitch’s revenues were great during last financial year and this could be an important factor for choosing Glitch.
Speaking about the deal, CVL Srinivas, the CEO of GroupM, South Asia said:“With The Glitch, we found a partner that brings exciting creative and content skills that can leverage our unique assets to create effective solutions for our clients.”
Glitch was started in the year 2009, the company offers video and content strategy, branding and media planning services. It has won many prizes for producing creative campaigns. The clients of Glitch includes many big names like Netflix, Unilever, OYO Rooms, Tinder and many more. Around 200 people work in the offices of Glitch in Delhi and Mumbai.
Rohit Raj, co-founder and creative chief of The Glitch said:“We will be able to use their strong expertise in data and analytics to help craft more insightful and effective campaigns for brands and help close the loop with a superior understanding of content and creative strategy to serve today’s economy,”.
GroupM is looking to expand its market in India, in January last year the company acquired a major stake in MediaCom India. MediaCom is also operating as an independent brand after the acquisition.
