Greenlam Industries has released its new Diwali film, ‘Diwali Always Finds Its Way’, celebrating the festival’s timeless message of warmth and togetherness. Conceptualised by Dentsu Creative Webchutney and directed by Kshiteej Dua, the film has portrayed how Diwali transcends rituals to become an enduring emotion that touches lives in countless ways.
The story has followed a young couple whose quiet Diwali morning has taken a heartwarming turn after a small gesture from their elderly neighbour sparks a reflection on what the festival truly means. Inspired by the moment, they have rediscovered the joy of Diwali, its laughter, chaos, and bonds, embracing the celebration with renewed love and energy.
As per the campaign, the film has gone beyond lights and décor to focus on the spirit of hope, giving, and emotional connection that defines the festival. Produced by Mac Productions, the film has aimed to show how traditions and emotions continue to flow across generations, keeping the light of Diwali alive in every home.
Parul Mittal, Director, Greenlam Industries, said, “At Greenlam, we believe that Diwali is not just a festival, but a celebration of bonds, love, and shared joy. Through this film, we wanted to share a message that resonates universally that no matter the circumstances, the light of Diwali always finds its way. It has the power to bring warmth, hope, and joy into our lives, and that is the essence we wish to celebrate with everyone this festive season.”
Surjo Dutt, CCO, Dentsu Creative Webchutney, said, “We discovered a fundamental truth about modern youth and, using Greenlam’s role in their homes, transformed it into a heartwarming, feel-good story about a new-age couple celebrating the joy of their own space this Diwali.”
Ujjwal Anand, Managing Partner, Dentsu Creative Webchutney, added, “This film is an ode to the way culture transforms with each generation. We wanted to tell a story that feels authentic to today’s youth, who may resist or reinterpret traditions, yet inevitably rediscover their joy when family, friends, and festivities come together. At Dentsu, we believe in crafting stories that resonate with societal truths and spark emotion—and this film is a true reflection of that.”
