Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Media

Government Proposes Expanding IT Rules To Scrutinise Online News Content Without Complaints

The Centre has proposed amendments to the IT Rules, 2021 to expand oversight of online news content, including user-generated posts, and enable scrutiny without formal complaints.

MM Desk by MM Desk
March 31, 2026
in Media
A A
Government Proposes Expanding IT Rules To Scrutinise Online News Content Without Complaints

The Union Ministry of Electronics and Information Technology (MeitY) has proposed amendments to expand the scope of the Code of Ethics under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 to intermediaries and user-generated news content.

The amendments, as per reports, have also proposed to strengthen Rule 14 by expanding the role of the Inter-Departmental Committee, enabling it to examine matters beyond complaints, including issues referred directly by the Ministry. Under the current Rules, the Committee has primarily dealt with complaints escalated through the regulatory structure, but the proposed change has allowed the government to initiate scrutiny of content without a formal grievance.

Part III of the IT Rules has contained the Code of Ethics for digital media, requiring publishers of news and current affairs content to follow norms of journalistic conduct and the Programme Code under the Cable Television Networks Regulation Act, while ensuring content does not violate sovereignty, public order or decency.

By extending Part III to intermediaries and non-publisher users, the amendments have widened this framework. Platforms hosting news content could fall within these standards, and users posting news and current affairs content may also be covered. Such content could be subject to scrutiny and directions under the three-tier mechanism, including government oversight.

Part III of the IT Rules has laid down the Code of Ethics and a three-tier regulatory mechanism for digital media. A key proposal has clarified that these provisions will apply not only to publishers of news and current affairs content but also to platforms hosting such content and even news content uploaded by non-publisher users.

Under the existing framework, Part III has primarily applied to publishers engaged in the systematic business or professional dissemination of such content, while individual users and intermediaries hosting such content have not been directly regulated under this Part. The proposed clarification has marked a shift by extending the Code of Ethics and regulatory mechanism to platforms and users previously outside its scope.

The draft amendments have also revised Part II, which deals with intermediary due diligence, by introducing a provision requiring intermediaries to comply with all clarifications, advisories, directions, standard operating procedures and guidelines issued by the Ministry. This compliance has been linked to due diligence requirements under Section 79 of the Information Technology Act.

Currently, intermediaries have been required to publish user policies, remove unlawful content upon notice and assist government agencies. The amendments have linked compliance with Ministry directions to due diligence and have clarified that data retention obligations will operate without prejudice to other applicable laws.

The government has described the amendments as clarificatory and procedural in nature, aimed at improving legal certainty and strengthening enforceability of its directions. However, the changes have indicated closer regulatory supervision of intermediary-hosted content, particularly in relation to news and current affairs.

The draft amendments have been released on March 30, 2026 for public consultation, with stakeholders invited to submit comments by April 14, 2026. Submissions will be treated confidentially.

Related Posts

YouTube Partners With ICC To Expand Fan Access For ICC Women’s T20 World Cup 2026
Media

YouTube Partners With ICC To Expand Fan Access For ICC Women’s T20 World Cup 2026

by MM Desk
June 12, 2026

YouTube has partnered with the International Cricket Council (ICC) to expand fan engagement around the ICC Women’s T20 World Cup...

Zee Entertainment Restores FIFA Subscription Benefits After Fans Raise Concerns Over Last-Minute Changes
Media

Zee Entertainment Restores FIFA Subscription Benefits After Fans Raise Concerns Over Last-Minute Changes

by MM Desk
June 12, 2026

Ahead of the FIFA World Cup 2026, ZEE5 introduced dedicated subscription packs for football fans looking to stream the tournament...

Latest

Instamart Promotes Dhanya Hemanth Raj To Director, Marketing

Instamart Promotes Dhanya Hemanth Raj To Director, Marketing

June 12, 2026
I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

June 12, 2026
Zydus Launches ‘Liver Ki Suno’ Campaign On Global Fatty Liver Day

Zydus Launches ‘Liver Ki Suno’ Campaign On Global Fatty Liver Day

June 12, 2026
HP Awards Global Media Mandate To Publicis

HP Awards Global Media Mandate To Publicis

June 12, 2026
YouTube Partners With ICC To Expand Fan Access For ICC Women’s T20 World Cup 2026

YouTube Partners With ICC To Expand Fan Access For ICC Women’s T20 World Cup 2026

June 12, 2026
Can A Print Ad By The Hindu Make You See Childhood Differently?

Can A Print Ad By The Hindu Make You See Childhood Differently?

June 12, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.