Google has publicly rejected claims that its AI chatbot, Gemini, will begin showing advertisements in 2026. The reports emerged after sections of the advertising industry suggested that Google had discussed potential ad placements inside Gemini during client conversations. The speculation quickly circulated across digital marketing forums and media outlets.
The story took a decisive turn when Dan Taylor, Google’s Vice President for Global Ads, issued a clear denial on X, the platform previously known as Twitter. In his post, Taylor said the reports were based on uninformed anonymous sources and that there are currently no plans to introduce ads into the Gemini app. His statement followed growing online commentary about whether Google might monetise its rapidly expanding AI tools.
This story is based on uninformed, anonymous sources who are making inaccurate claims. There are no ads in the Gemini app and there are no current plans to change that.
— Dan Taylor (@edantaylor) December 8, 2025
The speculation built momentum because of Gemini’s sizable global user growth. Analysts have frequently noted that companies developing large AI models face increasing operational costs, prompting many to explore new revenue streams. Previous moves by Google, such as including ads within AI-generated search results, had also contributed to suspicions that Gemini could be next.
Industry observers say the company’s choice of wording still leaves open the possibility of future experimentation. For now, Google insists that the dedicated Gemini app will continue without advertising. The clarification aims to reassure users who are concerned about privacy, intrusive commercial content or the risk of AI chat interfaces becoming heavily monetised.
Despite the current position, analysts believe long-term monetisation of generative AI remains likely across the technology sector. For the moment, Google says Gemini will remain free of advertising and that reports predicting otherwise were premature.
