One of India’s largest advertising and marketing festivals, the Goafest 2024 has entered into a strategic partnership with D&AD, the global arbiter of design and advertising, to curate three skill development masterclasses for the three-day event in Mumbai.
Crafted around the central theme of ‘The Age of Adaptability’ D&AD’s three Masterclasses at Goafest 2024, with a focus on skill development, creative excellence, and industry knowledge enhancement, are poised to offer the attendees both- creative inspiration and strategic insights.
During the three day event which is slated to take place between May 29 and 31, this year, D&AD’s first Masterclass- ‘Trend Immersion Workshop’ will help attendees identify emerging trends and differentiate them from fads, inspire fresh thinking and encourage the application of past learnings.
Titled ‘Unlock Award Winning Ideas’, the second workshop unpacks insights on the making of inspiring and impactful award-winning work and campaigns including wins from D&AD Pencil.
Similarly, the third Masterclass, ‘Unpacking Brand Iconicity’ is expected to be an interactive session that explores ways brands are using the iconic elements of their identity and provides tips for getting to the heart of a brand. It will explore recent trends in brand identity, understand the making of ownable iconicity and develop an identity into a brand story.
Each Masterclass is carefully curated and aims to educate through real-world insights.
Speaking on the collaboration, Jaideep Gandhi, Chairperson of Goafest 2024 said, “At Goafest, our vision has always been to push boundaries and redefine the standards of creativity. This partnership with D&AD is a testament to our dedication to providing unparalleled learning opportunities and empowering attendees with skills and ideas that will shape the future of the creative industry.”
“We are thrilled to bring our D&AD Masterclasses to Goafest 2024 to celebrate and advance creative excellence. We have shared goals to foster diverse talent, drive innovation, and propel the creative industry forward to shape the future leaders of our industry.” said Jo Jackson, CEO of D&AD.
