The FMCG arm of Sanjay Ghodawat Group- Ghodawat Consumer has appointed Bollywood Actress Raveena Tandon as the new brand ambassador for its ‘Star Brand’ Refined Oil.
This collaboration will cover all categories, including sunflower, soybean, cottonseed, and rice bran oils.
Apart from this, the FMCG brand valued at Rs 1600 crore has also unveiled a refreshed logo and new packaging for Atta, Rice, Oil, and Salt products under ‘Star Brand’.
The updated design of ‘Star Brand’ features a dark leafy green color, symbolising the care of Mother Earth, farmland, high yields, and agricultural vitality, and reflects the brand’s commitment to freshness, sustainability, and environmental responsibility.
Onboarding the Padma Shri actress as its new ambassador, the brand believes that Tandon’s appeal resonates with its consumers across rural, urban, and semi-urban areas and hence, it has also rolled out a marketing campaign with its tagline highlighting the trust and commitment that ‘Star Brand’ has built over the years, showcasing its refreshed identity and dedication to superior quality.
Commenting on the development, Salloni Ghodawat, Director, Ghodawat Consumer, said, “This partnership represents a significant milestone in the brand’s journey, and we are delighted to welcome Raveena Tandon to the Ghodawat Consumer family. This collaboration underscores a commitment to delivering superior products and deepening connections with customers. Moving forward, there will be a focus on ongoing innovation and expanding the product portfolio to meet the evolving needs of consumers.”
To this, Raveena Tandon, added, “As a brand ambassador, I believe in the brand’s commitment to providing premium quality products, and I’m happy to be a part of this campaign. Healthy meals have always been a priority in my household. Now, as a mother myself, I understand the importance of using trusted ingredients for my family’s cooking. I have always given priority to products I can trust, and that’s what Star Brand refined oil is all about.”
