Garnier has forayed into the suncare category with the launch of its Super UV Invisible Serum Sunscreen.
Additionally, the brand has also introduced Super UV Invisible Air-Mist Sunscreen that can be applied even over makeup. As per the brand, both products leave no white cast, are suitable for all Indian skin types, and offer a comfortable option for those seeking high-performance sun protection.
With this launch, Garnier enters one of the largest and fastest growing categories and solidifies its position in skincare, the brand further stated.
India is a UV hotspot with a high UV index throughout the year making suncare an essential category but still not a daily habit amongst many Indians. With the introduction of the Super UV sunscreens, Garnier aims to create awareness and education at scale about the importance of sunscreen usage, every day in every season.
Commenting on the development, Anshuman Wanchu, General Manager, Garnier, L’Oréal India, said, “We are thrilled to launch the Garnier Super UV Sunscreens that are tested on and made for Indian skin tones and types. The rising demand for sun protection and Garnier’s global expertise is a winning combination to introduce products that are effective, lightweight, easy to use and accessible. This brand milestone strengthens our commitment to democratise beauty for all consumers. To support this launch, we have developed a comprehensive marketing strategy that integrates digital and traditional platforms, influencer collaborations, and on-ground activations.”
Speaking about the launch, Brand Ambassador, Pooja Hegde, Garnier India, said, “I’m a firm believer of using SPF every day, no matter what the season. I now never step out without applying the Garnier Super UV Invisible Serum Sunscreen that feels as light as air on my skin. The innovative Invisible Air Mist Sunscreen is my go-to for reapplication, even over makeup. I can’t wait for consumers to experience these ground-breaking sunscreens and share my excitement!”
To this, Vedang Raina, Brand Ambassador, Garnier India, said, “Garnier’s skin care approach aligns perfectly with what I believe in—effortless, effective skin protection, every day. The Garnier Super UV Sunscreens are ideal for anyone seeking powerful sun defence without the heaviness. I’m proud to be part of this exciting new chapter for Garnier as it champions a new era of suncare.”
