American sportswear brand Gant has announced the appointment of Bollywood actor Shahid Kapoor as its Brand Ambassador in India. This move reflects Gant’s focus on growing its presence in India. The partnership starts with the launch of Gant’s new campaign, ‘Button Up. Build Your Story,’ which highlights resilience, individuality, and self-expression.
With this campaign, Gant in India takes a bold step by creating a film aimed at connecting with people on a deeper level. Shahid Kapoor brings the vision to life, as the values of progress, self-expression, and individuality align with his personality. His fit with the campaign makes him a strong choice for the collaboration, which aims to set a new standard for fashion storytelling in India.
For Gant, India is seen as a cultural centre where the brand’s legacy and heritage connect with the country’s diverse expressions. Along with its partner Samarth Lifestyle, the brand has outlined an expansion strategy to double its exclusive brand stores to 50 over the next two years according to the brand. With Shahid Kapoor as brand ambassador, Gant reinforces its focus on the Indian market while continuing its 75-year global legacy.
Fredrik Malm, EVP of Global Commercial, Brand and Product at Gant, added, “Gant has always shaped a modern identity rooted in heritage that resonates worldwide. Shahid Kapoor, with his confidence and effortless style, is a natural fit. Through this partnership, we aim to deepen our connection with Indian consumers and bring them closer to Gant’s world of culture, lifestyle, and elegance.”
Pawan Khandelwal, Managing Director, Samarth Lifestyle, adds, “With Shahid Kapoor as our Brand Ambassador, GANT is making a bold move to strengthen our bond with consumers in India. His style and persona align seamlessly with our vision, and we aim to elevate GANT’s presence across India while delivering a world-class fashion experience.”
