GADDA CO, a mattress and bedding company under the house of the brands – Baby & Mom Retail, has rolled out its latest ad campaign, “Ab Stress Nahi Hai Sehna, Yahi Hai Shaktimaan Ka Kehna”, featuring veteran actor Mukesh Khanna.
Best known for his iconic roles as Shaktimaan and Bhisma from Mahabharat, Khanna brings his superhero persona to life in the campaign, highlighting the importance of quality sleep in reducing stress and promoting well-being, as per the company.
The campaign, now live across Instagram and Facebook, focuses on the modern-day stress levels caused by poor sleep and presents the company’s mattresses as the ideal solution. In the ad, Khanna’s Shaktimaan delivers a powerful message that proper sleep is the foundation of a healthy life, urging viewers to choose GADDA CO for their sleep needs.
The ad portrays the stress caused by inadequate sleep, using the Shaktimaan character to emphasise the life-changing impact of a good night’s rest. Through engaging visuals and storytelling, the campaign educates consumers on why GADDA CO mattresses are designed to provide comfort, support, and durability- ensuring a restful sleep experience.
Watch the videos here:
Mattress:
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Mattress protector:
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Cervical pillow:
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Fiber Pillow:
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Commenting on his association with the brand, Khanna said, “I’ve always promoted health and well-being, and I believe that good sleep is crucial to that. GADDA CO’s commitment to offering products that enhance sleep quality and reduce stress aligns perfectly with my values. I’m happy to be part of a campaign that brings attention to such an important aspect of our lives.”
Further, Shish Kharesiya, Founder and CEO, House of Brands- Baby & Mom Retail, said, “We are delighted to have Mukesh Khanna on board as the face of GADDA CO. His legacy as an actor is a symbol of trust and protection, perfectly mirrors our mission of providing stress-free, quality sleep solutions. With this campaign, we hope to reinforce the message that GADDA CO mattresses are the go-to choice for a healthier, more relaxed life.”
