Parle-G has launched a new film for Friendship Day, celebrating the beautiful transition of a mother-daughter relationship, from strict parenting to genuine friendship.
The story captures a sweet, everyday moment between a mother and daughter. In the film, the daughter is holding a bunch of friendship bands and wondering who deserves the one labelled “Bestie.” As she names different friends, each with a different quality she admires, she keeps checking with her mother for advice. Her mother, meanwhile, smiles and says she doesn’t have many friends anymore. After marriage, everyone got busy with their own lives, and now, she has her family.
The next day, the daughter realises something special, all the qualities she wanted in a best friend, understanding, support, love, and trust, were already there in her mother. In a heartwarming moment, she ties the “Bestie” band on her mother’s wrist and hugs her tightly.
Parle-G’s message is simple but powerful, not all friendships start on playgrounds, some begin around the kitchen table, in everyday chats, shared snacks, and silent support.
“Friendship isn’t just about who we laugh with, it’s also about those who quietly stand by us through every step of life,” said Mayank Shah, Vice President at Parle Products. “Through this film, we honour not just our bonds with friends, but the deeper bonds of companionship with those who are our silent pillars of support—our mothers, sisters, mentors—who’ve moulded us with love and care. Parle-G has always celebrated core emotions, which is the brand’s strength.”
Vinod Kunj, Founder and Chief Creative Officer at Thought Blurb Communications, said, “This film reflects a generational shift in parenting. When we were growing up, parents were stern, often authoritarian figures. Their word was law. You listened, obeyed, and rarely questioned. But today’s parents are different. There’s a softer, more empathetic approach. They make the effort to understand their children’s world, to meet them where they are, and to build trust through friendship. That change in perspective lies at the heart of our film.”
Renu Somani, National Creative Director at Thought Blurb Communications, added, “Today’s mother isn’t just parenting, she’s growing with her teen. She’s evolving, unlearning, listening, and effortlessly stepping into the role of a friend. And what’s beautiful is, it’s mutual. It’s a relationship I know intimately – as a daughter and as the mother of a teen. This film is a celebration of the quiet, unspoken friendship that so many mothers and daughters share today.”
