One of the fast-growing AdTech firms in India, Frodoh World has appointed Arunava Biswas, who was associated with Teads as Sales Director- India for the past one year, as its new Head of Sales- West and South.
In her new role, she will be responsible for driving regional revenue growth, leading agency partnerships, expanding market share, and strengthening customer relationships for the company in the two regions.
Backed with cutting-edge technology, Frodoh World continues to make strides in the Connected TV space by enabling the delivery of compelling content experiences for brands across multi platforms.
Prior to joining Teads in September 2022, she served the role of Business Director- India at VDX.tv from June 2021 to August 2022. Before that she worked as an independent consultant for close to two years, starting August 2019.
Earlier on, she was also associated with ZEE5 as Sales Head- Agency Business from February 2019 to July 2019, as Associate Director- National Digital Monetization Head for GQ at Conde Nast India from June 2018 to December 2018.
In the past, she also worked with BBC Global News for over six years, Bloomberg TV India for more than three years, Times Network for a year, Discovery Communications for over two years and Star News for over a year.
Speaking on her new role, Biswas, Head of Sales- West and South, Frodoh World, said, “I am excited and grateful for this opportunity with Frodoh World. Frodoh World brings to the market an exciting proposition unlike any other Adtech firm. I look forward to this new innings and working closely with Russhabh and the team as we steer the company to the next wave of growth.”
Welcoming her to the Frodoh World team, Shamsuddin Jasani, Strategic Advisor, Frodoh World, stated, “We welcome Arunava Biswas to the Frodoh World team. Her experience and strategic insights make her the perfect fit to drive our sales efforts in the West and South. We are confident of the value she will add to our growing portfolio of advertisers and brands.”
To this, Russhabh R Thakkar, Founder and CEO, Frodoh World, added, “Arunava’s potential and profound understanding of market dynamics are incredible assets to Frodoh World. We are excited to see the new strategies and innovative approaches she will bring to the table. Her appointment marks a significant step in our journey to expand our footprint and deepen customer engagement in these key regions.”
