Frodoh has partnered with Chaupal to introduce a first-screen monetisation framework for connected TV (CTV) environments. The collaboration has focused on enabling subscription-led OTT platforms to generate additional revenue without interrupting content consumption.
The framework has been designed to monetise the home screen environment by leveraging user behaviour such as session depth, viewing intent, and discovery patterns. It has aimed to create ad formats that remain limited to the interface layer, while keeping content streaming ad-free.
The companies have introduced formats that align with content discovery journeys on connected TV devices. These placements have been structured to ensure visibility without interrupting playback, targeting high-attention areas within the user interface.
The partnership has marked a move toward expanding monetisation options for subscription video-on-demand (SVOD) platforms, particularly in premium and regional streaming ecosystems.
“At Chaupal, our priority has always been to provide an uninterrupted, premium viewing experience for our subscribers. As the SVOD landscape evolves, we recognize the need for sustainable growth that doesn’t compromise the trust of our audience. By partnering with Frodoh, we are introducing a sophisticated ‘first-screen’ monetization layer that integrates seamlessly into our UI, ensuring that discovery remains native and non-intrusive. This framework allows us to unlock incremental revenue from high-attention real estate while keeping the actual content consumption entirely ad-free.” — Sandeep Bansal, CEO, Chaupal
“Frodoh’s first-screen framework is built to solve the unique monetisation challenges of premium SVOD platforms like Chaupal. This is a completely new category of ads for India, a path-breaking step that expands the total addressable market by unlocking high-attention home screen real estate that was previously unreachable. We thank the whole Chaupal for their trust in Frodoh partnership and look forward to working alongside them.” — Russhabh R Thakkar, Founder and CEO, Frodoh
