Freedom Healthy Cooking Oils has launched a new campaign, ‘Your Health Deserves Attention – Start Today with #Freedom30MinuteMovement’, aimed at encouraging women to focus on their health through small but consistent lifestyle changes.
Citing findings from The Lancet Report (2022), the campaign highlights concerning trends in women’s health in India: 60% of Indian women do not engage in sufficient physical activity, 1 in 10 is obese, and heart disease among women has increased by 300%.
Additionally, 57% of Indian women are considered unhealthy due to a lack of exercise. Health experts recommend at least 30 minutes of daily physical activity, including walking, yoga, or stretching, to promote heart health.
The initiative urges women to dedicate time to their own well-being, just as they do for their families. Freedom Healthy Cooking Oil supports this movement by promoting heart-healthy cooking options.
The campaign aims to shift focus from awareness to action, promoting healthier routines for women across India.
Chandra Shekhara Reddy, Senior Vice President, Sales & Marketing at Gemini Edibles & Fats India Ltd, stated, “Women prioritize their family’s well-being but often neglect their own health. The #Freedom30MinuteMovement encourages them to invest just 30 minutes daily in their health.”
Chetan Pimpalkhute, General Manager, Marketing at Gemini Edibles, added, “The Lancet study is a wake-up call. We urge women to take the first step toward better health through exercise and a balanced diet.”
