Indian ethnic wear industry is worth thousands of crores, and the most interesting thing about it is that it is still largely unorganized. Brands like Manyavar-Mohey, Meena Bazaar, Biba, and Neeru’s have brought some order in the market, but still, local players are strong in the market.
Today, we will be looking at the five ethnic wear brands in India apart from the above-mentioned brands, which are less known to people but have a very good hold in local markets where they mainly operate.
Bharatsthali
If you want to buy pure silk sarees or Kanjivaram sarees, then Bharatsthali is the place you need to visit. The Chandigarh-based store came into existence in 2017 when Sumati and Pulkit decided to bridge the gap between consumers who want to wear pure silk traditional sarees and Kanjivaram sarees and artists who prepare these sarees using traditional skills.
Leaving their well-established family business, the couple started Bharatsthali in 2017 with a capital of Rs 40 lakhs to revive pure silk and Kanjivaram sarees. And today, they ship sarees all over India, and the company records a turnover of more than Rs 20 lakh.
Odhni Sarees
Odhni sarees is a women ethnic wear brand in India which has 20,000 sq. ft. store in Pitampura, Delhi. The brand came into existence in 1999 when Anju Jain and Shashi Jain, the mother and the aunt of Yatin Jain (now Director of Odhni Sarees), started a saree shop. Odhni Sarees manufactures and sells ethnic women wear including suits, sarees, Indo-Western Kurtis, gowns, and accessories, and has a turnover of Rs 80 crore.
Koskii
Koskii is an ethnic wear brand that entered the market in 2016, but it has a long history behind it. It was a twenty-year-old family business which was rebranded in 2016. This Bengaluru based brand offers lehengas, sarees, dresses, gowns, fabrics, and has a turnover of Rs 35 crore.
Greenways
Greenways is a Delhi based brand which found its feet in Delhi even before independence. The store was opened in 1942 in Connaught Place, Delhi, and today has grown very big and offers a wide variety of women’s ethnic wear sourced from different parts of the country, including Gujarat, Andhra Pradesh, Telangana, Karnataka, and Tamil Nadu.
