Fortune Foods has partnered with quick commerce platform Blinkit to launch an Eid-themed ad campaign. The campaign highlights the convenience of purchasing Fortune products through Blinkit while reinforcing the festive tradition of sharing food.
Set in Hyderabad, the ad film follows Ibrahim as he visits Taufiq Chacha, known for his signature biryani, only to find that he has forgotten to prepare it. Determined to uphold the tradition, Ibrahim orders Fortune Biryani Special Basmati Rice via Blinkit and cooks the dish.
The ad film is now live on digital and social media platforms and will be promoted across other channels. Fortune Foods and Blinkit aim to enhance consumer convenience through quick commerce, making grocery shopping seamless and efficient.
As the family gathers to eat, Taufiq Chacha recalls the essence of Eid biryani—sharing it with others before enjoying it themselves. The film concludes with the message: ‘Iss Eid, khushiyaan baante!’
Link to the campaign:
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Jignesh Shah, head – media and digital marketing, AWL Agri Business Ltd., stated, “Our collaboration with Blinkit ensures consumers have easy access to Fortune’s premium products. The campaign reflects how technology is transforming grocery shopping, making it faster and more reliable.”
