This fortnight, social media platforms have introduced updates aimed at making content creation more efficient, improving user experience, and expanding monetisation opportunities. Meta has strengthened AI-powered support and added new content-sharing features across Instagram and Facebook, enabling users and brands in India to manage their presence more effectively.
Instagram has enhanced Reels engagement tools, including early-access previews and public story re-sharing. YouTube has improved Shorts and video accessibility with title A/B testing, expressive captions, and a mobile content hub for creators.
Meanwhile, LinkedIn has launched AI-enhanced ad formats to help marketers improve targeting and engagement. These updates reflect a continued focus on optimising interfaces, improving workflow efficiency, and increasing audience interaction across platforms.
Meta
Meta AI-Powered Account Support
Meta has introduced AI-driven account support options, offering automated guidance to resolve common issues such as login problems, privacy concerns, and content restrictions. Users can interact with the AI for step-by-step solutions without waiting for manual support.
Impact: Indian users gain faster problem resolution, reducing frustration and improving platform usability.
Instagram Re-Share Public Stories
Instagram now allows users to re-share public stories to their profiles. This expands content visibility beyond the original poster’s followers and encourages engagement through likes, comments, and shares.
Impact: Creators and brands can amplify content reach and engage new audiences, increasing potential virality.
Instagram Early Access Reels Testing
Instagram is testing an early-access Reels feature in select regions, allowing users to view trending Reels before general release. This helps creators identify popular formats and plan content to maximise engagement.
Impact: Supports creators in India in growing their audience, improving content strategy, and staying ahead of trends.
Instagram Marketing API Updates
Meta updated Instagram’s Marketing API to simplify campaign automation, reporting, and audience targeting. Brands can now integrate AI-powered tools to optimise ad performance.
Impact: Indian advertisers and agencies can manage campaigns more efficiently, improving ROI and targeting precision.
Facebook Holiday Gift Showcase in Marketplace
Facebook has introduced a holiday gift showcase in Marketplace, featuring curated product recommendations for festive shopping. Sellers can highlight their products to reach high-intent buyers.
Impact: Indian businesses gain a direct avenue to increase festive-season sales and customer engagement.
YouTube
Title A/B Testing & C-SPAN on YouTube TV
YouTube expanded access to title A/B testing, enabling creators to compare multiple video titles to see which performs best for clicks and engagement. C-SPAN channels are also added to YouTube TV, giving viewers more news content options.
Impact: Creators in India can optimise video titles for higher engagement, while audiences access more informative programming.
Expressive Captions Across Devices
YouTube now supports expressive captions on all devices, showing reactions, emphasis, and emotion through text formatting and animation.
Impact: Improves accessibility for users with hearing impairments and enhances content understanding for all viewers, including Indian audiences.
Adobe Content Creation Hub for Shorts
Adobe launched a content creation hub in Premiere Mobile, letting creators edit, add effects, and publish Shorts more efficiently. Integrated templates and AI-assisted tools simplify production workflows.
Impact: Indian creators can produce professional-quality short videos faster, boosting output and audience engagement.
New AI-Driven Ad Formats
LinkedIn introduced AI-generated ad formats that automatically suggest variations for creative content, helping marketers improve engagement and reach.
Impact: Indian marketers and brands can leverage AI to optimise campaigns for professional audiences, increasing trust and campaign effectiveness.
