Formula 1 and The LEGO Group have teamed up to launch the F1-inspired LEGO products for builders of all ages.
The range will include LEGO DUPLO sets for pre-school children alongside brick sets for both children and adult builders.
As per the company, launching in 2025, the world of Formula 1 will come alive in LEGO brick form through an exciting new product range that will feature the Formula 1 teams, as well as engaging content for fans and families across The LEGO Group digital platforms and a strong presence at Formula 1 events with fun Fan Zone activations throughout the season.
Activity to come in 2025 will be an emphasis on engaging fans with innovation, technology, and engineering through the enjoyable experience of LEGO building. This initiative will feature in-person activities at races and products that celebrate the sport’s engineering and technical legacy.
Complete details, including the product launch date, will be announced in due course.
Speaking on the development, Emily Prazer, Chief Commercial Officer, Formula 1, said, “The LEGO brick has ignited a spark of creativity and passion for building in millions of children and adults around the globe. Through this partnership, fans will be able to recreate and reimagine the world of Formula 1, brick by brick, delving deeper into the intricacies of the mechanics and technology behind the sport through play. We look forward to bringing the drama and excitement of Formula 1 to The LEGO Group’s passionate network of builders and giving our fans another means to enjoy the sport with their friends and family.”
To this, Julia Goldin, Chief Product and Marketing Officer, The LEGO Group, said, “At The LEGO Group, we have a proud history of having recreated many F1 cars in LEGO brick form in the past, and we believe this new partnership, through LEGO play and building, will help bring the spectacle of this sport even closer to all fans. It will enable them to celebrate their passion for the sport in more immersive and exciting ways and will see the power of LEGO creativity and imagination further enhance the thrill of F1. We look forward to unveiling all that this exciting partnership has to offer to both lifelong and new Formula 1 and LEGO brand fans alike, at home and on track.”
