FNP (Ferns N Petals), a gifting brand, has appointed Avi Kumar as its Chief Marketing Officer (CMO). In his new role, Kumar will be responsible for expanding and strengthening FNP’s market presence and leadership within the gifting industry, both in India and internationally.
He will lead the company’s marketing strategies, driving the next phase of growth and innovation by enhancing engagement and penetration in key consumer segments.
As CMO, Kumar will also contribute to expanding marketplaces and core categories such as flowers, gourmet, gifts, and personalized products while spearheading the introduction of new product lines. His focus will be on achieving ambitious revenue targets, increasing profitability, and optimising the marketing budget to ensure maximum return on investment.
Before taking up this role, Kumar served as Chief Business Officer at coto. Earlier, he was CMO of Join Ventures from June 2021 to January 2023.
Before that, he was associated with IPG.com as CMO from June 2021 to January 2023. Between July 2018 and June 2021, Kumar was working as Head of Marketing at Zee5.
In the past, he was also associated with BIG FM and Oriflame.
Pawan Gadia, Global CEO and Director at FNP, said, “We are thrilled to have Avi onboard. He is a distinguished marketing leader known for his exceptional ability to transform data into actionable consumer insights and strategies that lead to success. Avi’s deep market understanding aligns perfectly with our mission to deliver exceptional customer experiences. We are confident his leadership will help us strengthen FNP’s position and expand our reach globally.”
Avi Kumar, FNP’s Chief Marketing Officer, said, “I am thrilled to join FNP at such a pivotal moment in its journey. FNP’s strong legacy of innovation and customer-centricity is truly inspiring, and I am excited to contribute to its ongoing success. Leveraging cutting-edge technology and data-driven insights, I look forward to working with the talented team to advance the brand’s position and achieve new milestones. Our goal is to deliver exceptional value to our customers and drive sustainable growth, ensuring FNP remains a leader in occasion retail. With a strategic focus on e-commerce and digital transformation, we aim to set new standards in the industry.”
