Flipkart is India’s one of the most leading electronic commerce company. Flipkart recently joined hands with Fever 104 FM to solve the problems of Bengaluru Traffic through an event named, Gridlock Hackathon .
The contest is kept open for all techies who have the urge and idea to come up with innovative ideas to solve the major problems related to traffic jams in Bengaluru.
The Poster
This Campaign Of Flipkart is actually a part of their 10 years anniversary celebrations. It is called the ‘Month Of Innovation’ and Gridlock Hackathon marks the beginning of this new venture.
This makes Fever 104 FM, the official partner for Gridlock Hackathon .
In Assosciation With Fever 104 Fm
Who Said What?
Utkarsh, Principal Architect, Flipkart, said,
“Today, the problem of traffic logjams is a shared problem for all commuters in Bengaluru, hence, it is our endeavor to find meaningful solutions through innovation. We want to do our bit for Bengaluru and what better way to reach out to the citizens than radio! We welcome Fever 104 FM to join us to collectively find some innovative solutions to Bengaluru’s traffic woes.”
Harshad Jain, CEO Radio and Entertainment, HT Media Ltd, said,
“We at Fever 104 FM, are glad to be the exclusive partner with Flipkart for Gridlock Hackathon to bring awareness and stress emphasis on Bangalore’s traffic problems. Fever 104 FM has always had the best interests of its listeners at the core of all initiatives and associations. Fever’s innovation and strong local connect is captured in Fever’s shows – The evening show on Fever, The Superhero show with RJ Sriram is a programme that is designed to address Bangalore’s traffic woes, where superhero RJ Sriram battles supervillain Bangalore’s traffic. We are excited to be a part of the Gridlock Hackathon and are confident that the initiative will bring some great results”
How Will It Work?
Flipkart has launched this first in Flipkart Stories and it got a huge response from its millions of followers and customers giving it a thumbs up. The entries would be judged on parameters of uniqueness, convenience, impact and adaptability. Entries can be made in groups or in teams and the best three ideas would be given a chance to showcase their talent in front a panel of judges!
