Fevicol MR, the glue brand from Pidilite Industries, has unveiled a new avatar with a packaging design.
The new packaging brings together ease of use, fun, and creativity. Designed with a pull-push lock mechanism, the new Fevicol MR Pack comes in a pen-like shape for easy handling, features a mess-free nozzle that eliminates the hassle of misplacing caps or dried glue, and offers six new pack designs. These designs also include a QR code that links to creative crafting tutorials.
The launch is supported by an ad campaign that brings the new design to life through a delightful TVC. In the ad, a child is seen joyfully crafting with the new Fevicol MR, while in the background, a catchy jingle, Pull Karo, Stick Karo, Push Karo, can be heard. The jingle encapsulates the simplicity of the application process while amplifying the fun of creating.
To create strong visibility and connect at the point of sale, creative in-store displays and promotional materials have been deployed at leading stationery outlets across the country. The new Fevicol MR pack is now available nationwide across retail and stationery stores.
Link to the ad campaign:
Speaking on the development, Kashyap Gala, Senior Vice President for Consumer Products at Pidilite Industries, stated, “The revamp of Fevicol MR’s packaging reaffirms our commitment to pioneering innovations that enhance the consumer experience. Consumers have widely appreciated the new packaging. The innovative design has resonated well, particularly with children and their parents, who find the new features both practical, useful, and enjoyable. The ease of use and the fun element introduced by the new designs have enhanced the overall crafting experience.”
