Its an amazing festival season for the E-commerce companies in the country as estimates show that E-tail raked in sales worth Rs 15,000 crore in about five days of their sales with big names like Amazon India and Flipkart claiming record numbers across categories like smartphones, large appliances and fashion.
RedSeer Consulting in its report has revealed this and said “e-tailers had a better “sales performance over the five festive days from October 9-14”. The numbers show 64 percent year-on-year growth compared to USD 1.4 billion (around Rs 10,325 crore) generated in the 2017 edition.
“The industry witnessed a higher growth this time compared to the last year. This was driven by multiple drivers, key being a larger shopper base from tier II (and beyond) cities. Affordability and loyalty schemes introduced by e-tailing players also played a huge role in converting the visitors into shoppers,” RedSeer said.
Talking about the sales in a recent interview, Amazon India Senior Vice President and Country Head Amit Agarwal said their ‘Great Indian Festival’ sale in the first 36 hours alone nearly surpassed the numbers it registered during the same period last year.
“The event exceeded our most aggressive plans across all the categories…more than 80 percent of the new customers came from small towns, and we received orders from 99 percent of the serviceable pin-codes in the country in just four days,” he added.
Flipkart said its 2018 edition of the Big Billion Days sale has “smashed all the existing records to set new benchmarks for the entire Indian retail industry”.
“Flipkart has recorded over 70 percent share of entire Indian e-commerce market in the 5 day-BBD’18 sale, matching scale with global marquee retail events…Gross merchandise value (GMV) grew 80 percent over the last year, whereas units grew by close to 2X year-on-year,” a Flipkart spokesperson said.
Flipkart also claims 85 percent share in the online fashion market and 75 percent share in large appliances category during the sale. The spokesperson revealed that there was almost 50 percent growth in the number of new customers. Also, one out of two shoppers used payment schemes like EMIs and bank offers. Also, over 2 lakh shopkeepers participated in the sale.
Shopclues claims to cross the 1.5 million-order mark and said that over 75 percent of its orders came in from tier III and IV towns.
Snapdeal believes that 38 percent of all the orders placed during the sale were from new buyers.
Paytm Mall said that over 12 million items were sold on its platform, led by categories like mobile phones, consumer electronics, fashion and groceries.
