Every purchase tells a story, and Marketing Mind’s ‘The Festive Decode 2025’ deciphers exactly what drives those stories.
According to the report, 43.4% of respondents said brand offers and rewards motivate their festive purchases, while 31% cited emotional value and tradition as their biggest reasons to buy. 13.9% pointed to peer pressure or social media inspiration, and 11.7% said convenience of online shopping guides their decisions.
Interestingly, 52.1% prefer a balance between big and local brands, and 35.5% exclusively support small businesses, while only 12.4% chose big brands exclusively. The festive buyer is no longer just a bargain hunter, they’re a meaning-seeker.
As Marketing Mind’s report insightfully concludes: India’s festive consumer is rational in action, emotional in intent.
Conducted between August–October 2025, Marketing Mind’s ‘The Festive Decode 2025’ is a first-of-its-kind look into India’s emotional buying behaviour. With 10,000+ responses, it defines how emotion, tradition, and convenience shape the modern Indian festive mindset, setting a new standard for consumer insight journalism.
[Download The Festive Decode: India’s Consumer Takeaways From 2025]
