Fenesta, one of India’s leading windows and doors brands, has released a new film titled “Keep the Rain Out with Fenesta Windows & Doors” as part of its ongoing ‘Fine. Finer. Fenesta’ campaign.
The film highlights how Fenesta’s smart and insulating solutions help protect homes from typical monsoon troubles like rainwater, wet floors, and dampness, while keeping indoor spaces comfortable.
Conceptualized and directed by Titus Upputuru, the film captures a familiar domestic moment with a clever twist. It opens with a man returning home from work, only to be greeted by a puddle on the floor. Jumping to conclusions, he blames the family dog, Charlie, while questioning the maid for not taking him out. With perfect comic timing, she points to the actual culprit, a leaking window, leaving the man stumped. Just then, the punchline lands with effortless ease: “Windows leaking again? Time to switch to Fenesta Windows and Doors”
The film uses humour to spotlight a common seasonal struggle, rainwater seepage isn’t just an inconvenience, it’s often the result of outdated or poorly sealed windows. With Fenesta, you get more than just protection, you get dry floors, calm indoors, and a flawless view making the monsoon joy a reality, as per the brand.
“This campaign takes a playful spin on a very real seasonal concern. At Fenesta, we believe the rains should be a joy, not a hassle. ‘Fine. Finer. Fenesta’ isn’t just about showcasing our windows; it’s about highlighting the assurance they bring. Our precision-engineered uPVC and aluminium systems are built for Indian homes and Indian monsoons- with multi-chambered profiles and advanced sealing that guard against water seepage, noise, and dust. It’s where cutting-edge engineering meets everyday comfort, keeping your home dry, peaceful, and elegant, rain or shine,” speaking on the campaign, Susmita Nag, Head of Marketing at Fenesta, said.
“I absolutely love the rains- they bring romance, chai, and pakoras. But without good windows and doors, they can cause havoc indoors. That’s where Fenesta comes in, ensuring rains stay beautiful. It was a joy directing this film. From directing Charlie to showing how maids are enjoying a whole new power and attitude in urban households. A super fun shoot all around!,” Director Titus Upputuru added.
