One of Bengaluru’s leading real estate brands- Provident Housing, which boasts a portfolio of residential projects spanning across Bengaluru, Kochi, Mumbai, Goa, Hyderabad, Mangalore, Chennai, Coimbatore, and Pune, etc. has appointed FCB Ulka as its Creative AOR.
As part of the mandate win, the Bengaluru office of FCB Ulka, part of FCB Group India, will manage the account.
Expressing his excitement about the partnership, Kulvinder Ahluwalia, CEO, FCB Ulka, said, “We are thrilled to join forces with Provident Housing as their creative agency. The chemistry that the teams shared as well as the strategic approach is what set us apart. The sheer vision and scale of Provident Housing and their ambitious plans is what truly excites us at FCB Ulka, and led by Damodaran from our Bengaluru office we are all geared up to deliver on their plans.”
Commenting on the partnership, Dhruba Jyoti Ghosh, Executive Vice President and Head of Marketing, Provident Housing and Purva Land, said, “Extremely delighted to onboard FCB Ulka in our journey to create a national brand for Provident Housing Limited. The ever-changing environment of Real Estate and Consumer Behavior tosses greater challenges for every brand in the industry. The team at FCB Ulka has always demonstrated path-breaking creative and brand-strategic approaches across industries to stand out from the crowd. I am sure that we at Provident will benefit from this alliance in fostering the brand to deliver more for our customers and positively disrupt the industry.”
