FCB NEO, part of FCB India, has announced the appointment of Binay Mehra as Senior Vice President. Mehra has accumulated 17 years of experience in advertising and has worked across diverse categories such as food, beverage, fashion, sports, real estate, and politics.
Over the last decade, he has led key portfolios at PepsiCo Foods across his previous agencies. He has played a role in shaping brand strategies for Lay’s and Quaker, driving integrated campaigns, innovation support, and digital transformation.
In his new role, Mehra has been based out of the agency’s Delhi office.
Ashima Mehra, CEO, FCB NEO, said, “With Binay on board, we’re adding leadership that’s not only seasoned, but sharp, modern, and relentlessly brand-focused. His track record across marquee businesses is exactly the kind of edge we need as we scale up and aim higher.”
Binay Mehra added, “I’ve always believed in the power of creativity to solve real business problems. FCB NEO’s ambition to blend digital agility with strong brand thinking feels like the perfect place to create impact. I’m excited for this next chapter.”
