Prega News, one of India’s leading pregnancy detection brands from Mankind Pharma, has appointed FCB Kinnect as its Full-Funnel Creative Agency on Record after a rigorous pitch process.
As part of the mandate win, the agency will oversee end-to-end brand communication, spanning creative, digital, influencer marketing, production, and SEO for Prega News which is renowned for its accuracy and ease of use and has also set an industry benchmark by empowering women with quick and reliable results.
As the brand expands into expert pregnancy care solutions, its partnership with FCB Kinnect aims to further solidify its position as the go-to choice for millions of women on their journey to motherhood.
Leveraging its integrated approach, FCB Kinnect, alongside its sister agency FCB/SIX India, will develop idea-driven, culturally relevant campaigns to strengthen Prega News’ brand affinity and drive business growth.
Commenting on the development, Joy Chatterjee, Vice President- Sales and Marketing, Mankind Pharma’s Consumer Business Unit, expressed, “We are excited to welcome FCB Kinnect as our integrated marketing partner for PregaNews, the No. 1 brand in the pregnancy detection category. Their expertise in both mainline and digital marketing will help us craft impactful, consumer-centric campaigns that resonate deeply with our audience. We are confident that their strategic approach and creative excellence will further strengthen our brand positioning and take PregaNews to even greater heights. We look forward to a successful and collaborative journey ahead.”
To this, Rohan Mehta, CEO, FCB Kinnect and FCB/SIX India, added, “Prega News already enjoys market dominance, and as brand custodians it’ll be our goal to elevate the brand narrative even further. At FCB Kinnect, our integrated model ensures that Prega News will benefit from dynamic, specialist teams that seamlessly craft ideas designed to inspire, engage, and connect with consumers on a deeper level. We’re excited to hit the ground running with standout creative thinking that resonates with women at every stage of their journey. But this is just the beginning – our ambition is to drive impact across the broader Mankind Group portfolio.”
