Digital-first creative agency, FCB Kinnect, has appointed Priyanka Nair as National Strategy Director. She has moved from Ogilvy, where she was Executive Vice President – Planning and Strategy.
In her new role, Nair will spearhead the creation of transformative strategic solutions for the agency’s clients. She will also work towards enhancing FCB Kinnect’s digital capabilities, recognising their critical role as the foremost channel for brand development in the current market landscape.
Based out of the agency’s Mumbai office she will spearhead the planning teams across all three geographies – Delhi, Bengaluru, and Mumbai. Under the guidance of Nair, the agency will also set up and run the transformation, expert alliances and knowledge verticals.
Before this, she spent nearly nine years at Ogilvy, where she held several positions. Starting as Planning Director in August 2015, she moved through roles such as Senior Director of Strategy, Vice President, Senior Vice President, and Executive Vice President of Planning and Strategy.
She also worked with Creativeland Asia for more than seven years, holding positions as Creative Partner – Strategy and Senior Creative Partner – Strategy.
Nair has worked closely with brands like Coca-Cola Nutrition, Minute Maid, Audi India and Tata Sky (now Tata Play), among others. Her work has bagged various awards at the Cannes Lions, EFFIES India, EFFIES APAC and more.
On the appointment, Rohan Mehta, CEO, FCB Kinnect and FCB/SIX India, said, “Priyanka’s addition strengthens the strategic direction of our digital assets towards impactful marketing. Her expertise will bolster our brand building capabilities, further amplifying our dedication to using creativity as an economic multiplier.”
Chandni Shah, COO, FCB Kinnect, added, “Since we already possess an integrated model blending media, tech, content, and creativity around business goals, Priyanka’s appointment will allow us to maximise our offerings, by continuing to support clients through crafting insight-driven strategies which will fuel business growth.”
“I am super thrilled to jump onto this exciting new journey with FCB Kinnect as it gives me an opportunity to use my expertise at a digital-first creative agency, to not only to put out some fun work, but also help add value to clients and maximise effectiveness for both business and brand,” said Nair, National Strategy Director, FCB Kinnect, on joining FCB Kinnect.
