FCB Group India has appointed FCB Kinnect’s National Creative Director- Kartikeya Tiwari, commonly known as KT, as its Creative Digital Partner.
In his new role, KT will help shape the digital capabilities, product and talent across the agencies in the group.
Prior to joining the larger group company which has a majority stake in FCB Kinnect, KT served the role of NCD at the latter for the past three-and-a-half-years.
He joined the digital creative agency in August 2015 when FCB Kinnect was called Social Kinnect and was wholly owned by the silbling duo of Chandni Shah and Rohan Mehta. In April 2017, he was elevated to the position of Director- Strategy and Business Development at the agency and later advanced to the role of AVP- Creative Strategy in April 2018.
Furthermore, in April 2019, he assumed the role of VP- Creative Strategy at the agency and after two years, he became the agency’s NCD in April 2021.
In his nine years long stint at FCB Kinnect, KT has been pivotal in shaping creative solutions and driving the agency’s digital agenda as well as lending his leadership and creative vision in terms of delivering award-winning campaigns such as ‘Vigil Aunty’ for HDFC Bank, ‘Chatpat’ for SOS Children’s Villages of India, Brave New Art for Lenovo, etc.
Commenting on the development, KT, Creative Digital Partner, FCB Group India, said, “This role is a very interesting challenge in my career. I’m very excited to bring new-age creative thinking and techniques to the table for a very diverse set of FCB brands. I hope we can create impactful and purposeful work together. Our creative capabilities, coupled with our strong foothold in digital, are a recipe for impact I’m eager to cook for our clients.”
Adding to this, Dheeraj Sinha, FCB Group CEO, India & South Asia, said, “Kartikeya’s appointment as Creative Digital Partner is a strategic move to enhance our new-age digital capabilities further. This appointment reflects the agency’s commitment to staying at the forefront of the industry and delivering cutting-edge and future-forward solutions that meet the evolving needs of our clients.”
