FCB Interface, a part of FCB Group India, is thrilled to announce Ruchita Purohit‘s promotion to President and Head of Office for its Mumbai operations.
In her new role, Purohit will spearhead the agency’s overall efforts to drive innovation, foster client partnerships, and lead a new chapter of growth at FCB Interface Mumbai.
Prior to the elevation, she served as the agency’s Executive Vice President and played a crucial role in managing major accounts like Max Life Insurance, Hero Motocorp, DBS Bank, Mahindra HCVs, and Bluestar, among others.
During this time, she was responsible for establishing a strong foundation for the agency’s ongoing success in today’s digital-first environment through her strategic vision and efforts to build and empower a cohesive digital team.
That being said, her journey with FCB Interface began two decades back when she joined as a management trainee in the Star One program, FCB’s talent program which focuses on building future leaders within the organisation.
Her elevation at the agency to President role underscores her ability to inspire teams and build long-lasting client partnerships and this instance is a prime example of the agency’s philosophy being in action as FCB Group India is a firm believer of promoting the agency’s own talent and nurturing them to grow as the leaders of tomorrow.
Commenting on her elevation at the agency, Gaurav Dudeja, CEO, FCB Interface, said, “20 years at one agency is an exceptionally long and rare stint in today’s times. And it’s remarkable how unwavering Ruchita’s commitment has been towards her clients and the agency’s vision in this journey. At a time when the lines between mainline and digital are blurring, what’s even more gratifying about her growth is how she has acquired new-age digital skills and built new capabilities for the agency, turning FCB Interface into a true blue integrated agency. In the last two years, I’ve worked closely with Ruchita, and she has been at the forefront of putting the agency on a rapid growth path with some big new business wins. I’m confident that in this new role, she will help FCB Interface attain new heights and go to the next level of growth and glory.”
Expressing her excitement on the new role, Purohit, said, “I am truly honoured to take on this new role at a place that has shaped my career and my passion for this industry. I look forward to working closely with our talented teams and our clients as we continue to push boundaries and create impactful work that drives results.”
