FCB Group India has launched a refreshingly new program- ‘FCB NOW’ under which it aims to bring together brands and platforms to develop new-age solutions.
As per the agency network, this program has been possible only through FCB’s partnerships with industry behemoths like Amazon, Google, LinkedIn, Jio, Meta, and ShareChat.
With an emphasis on generating ideas, building innovative programs, creating workstreams, and solving client problems through new-age tools and solutions, including integrating AI and other advanced technologies, FCB NOW intends to help brands and platforms, both, in shaping the future with cutting-edge solutions as well as provide opportunities to address today’s pressing challenges.
Sharing his views on the launch of ‘FCB NOW’, Dheeraj Sinha, Group CEO, FCB India and South Asia, said, “FCB NOW represents a significant opportunity for brands to not only understand the future of the digital landscape but also explore potential solutions for building new-age strategies using technology, AI and content, etc.”
“We are excited to bring together some of the most influential platforms in the digital space to inspire our brands with solutions for the future. This program aligns with our company’s core mission of building Timeless and Timely brands, with creativity fuelled by diversity, data and technology to drive big brand success,” he added.
