Fastrack Perfumes has launched its latest national campaign starring Bollywood actor Siddhant Chaturvedi, built around the theme “Perfumes for Every Vibe.” The campaign captures the brand’s youthful, high-energy identity and translates the invisible essence of fragrance into a bold, cinematic experience.
The campaign film, set on a charged tennis court, brings to life the pulse and momentum of Fastrack’s RUSH fragrance. Chaturvedi embodies the exhilaration of competition and victory, reflecting the collection’s vibrant and expressive tone. Each frame aims to make scent visible through emotion and movement — an idea expressed through the line, “Fragrance is invisible. So, we made it cinematic.”
The collaboration highlights Chaturvedi’s effortless blend of confidence and authenticity, aligning with Fastrack’s core message of self-expression. It continues the brand’s expansion in the mass-premium fragrance category, offering scents that match every mood, moment, and personality.
The campaign has gone live across digital platforms including YouTube and Instagram, and the new perfume line is available at Fastrack and Titan stores, as well as on major e-commerce platforms nationwide.
Manish Gupta, CEO, Fragrances & Fashion Accessories Division, Titan, said, “Fastrack has always been about individuality and unapologetic self-expression. Siddhant captures that perfectly with confident, cool, and real vibes. With this campaign, we’re not just selling a fragrance; we’re creating a cinematic experience that captures the euphoria of living in the moment.”
Siddhant Chaturvedi added, “I’ve always connected with Fastrack’s fearless, youthful vibe. This campaign film is about that unbeatable high you get when you’re pushing limits — whether on court, on stage, in acting, or in life. It’s fresh, bold, and full of energy, just like the scent itself.”
