Sanjay Mehta, former founder of Mirum India, has launched Ananta Quest, a platform aimed at supporting individuals aged 50 to 65 in navigating life’s second phase. The platform provides resources and guidance on health, wealth, and community to help this age group plan their next steps.
Sanjay Mehta has built and scaled multiple ventures and has been an active angel investor and mentor to startups. He has previously launched Homeindia.com in 1998 and founded Mirum, a social media agency, in 2009. His latest initiative draws on his personal exploration of life after 50. Through his content series ‘What If You Live To Be 100’, he has discussed topics such as health, wealth, relationships, reinvention, and legacy.
With Ananta Quest, Mehta has focused on three pillars: health (prana), wealth (artha), and community (ekatra). The platform has been designed to provide actionable guidance and aims to offer a structured approach for individuals seeking clarity and purpose in this stage of life.
Speaking about the platform, Sanjay Mehta (Founder, Ananta Quest) said, “For many, turning 50 brings both freedom and uncertainty. Even the most successful individuals face hard hitting questions at this stage about identity, purpose, health, family and legacy. Through Ananta Quest, we want to create a trusted space where people can find answers, rediscover themselves, and move from ambiguity to reinvention.”














