After captivating beauty enthusiasts around the world with its innovative and playful approach to cosmetics, Korean beauty brand- Etude has onboarded its first-ever Brand Ambassador in India- Palak Tiwari.
Going beyond functionality and offering a fusion of cutting-edge technology and eye-catching packaging, Etude’s range of makeup and skincare products are believed to empower consumers to explore their creativity and express their unique personalities through their beauty choices.
As part of the brand’s overall mix of things, the decision of getting Tiwari aboard as brand ambassador, as per Etude, was influenced by her rising star stature in the Indian entertainment industry along with her qualities like charm, grace, and magnetic presence which makes her an embodiment of the brand’s spirit of empowerment and individuality.
“It’s like turning to a new page in a storybook. Etude is ready to start something fresh and exciting with Palak on board,” the brand mentioned in its press note.
Sharing her views on coming aboard as Etude’s first Indian Brand Ambassador, Palak Tiwari, said, “I’m thrilled to become a brand ambassador for Etude. Being part of a brand that empowers people to embrace their uniqueness is incredibly exciting, and I can’t wait to embark on this journey with Etude. I absolutely adore Etude’s Water Tints & Fixing Tints! They’re my go-to because of their versatility. Not only do they add a pop of color to my lips, but I also love using them as blush and even eyeshadow for a coordinated look.”
To this, Paul Lee, Managing Director and Country Head, Amorepacific India, said, “Etude is doing exceptionally well in the Indian market. Etude, a popular K-beauty brand, particularly resonates with Gen Z due to its youthful, vibrant, and cute packaging. Welcoming Palak Tiwari as Etude’s Brand Ambassador reflects our commitment to connecting with our target audience. Palak’s youthful energy and relatable persona make her a perfect fit for representing Etude’s Gen Z-centric image in India. We believe her endorsement will further enhance the brand’s appeal and visibility among Indian consumers, especially the younger demographic.”
Furthermore, Mini Sood Banerjee, Marketing Head and Assistant Director, Amorepacific India, also said, “Etude’s decision to choose an Indian Brand Ambassador reflects our commitment to connecting with the diverse Indian consumer base. We are incredibly excited to have Palak Tiwari join the Etude family as our brand ambassador in India. We can’t wait to see Palak Tiwari bring Etude’s fun and creative spirit to life.”
Lastly, Joel Ju Hyeon Park, Brand Manager, Etude India, also stated, “Palak’s endorsement can help Etude penetrate new demographics and increase brand awareness among Indian consumers. We believe she will inspire our customers to explore and express their unique beauty.”
