After being associated with EssenceMediacom as Senior Business Director for nearly one-and-a-half years, Nimesh Shah has now reunited with Madison World by coming onboard as General Manager for the agency’s digital unit- Madison Digital.
In his new role, he will co-lead the western region for Madison World alongside Vineet Shah and will report directly to Vishal Chinchankar, CEO, Madison Digital and Madison Media Alpha.
Prior to joining GroupM’s EssenceMediacom in February 2023, he was working as an independent consultant for over two years after calling it a day at Madison World in November 2021.
In his earlier stint at Madison world which lasted for a period of six years between December 2014 and November 2020, he served across a slew of roles ranging from Account Manager for the first four months, followed by Account Controller for two years, Account Director for a year, Business Director for another one year and finally Deputy General Manager for the last more than one-and-a-half years.
Before Madison World, Shah was associated with Kuoni Travels India as Deputy Manager- Marketing for one-and-a-half years, starting July 2013. From August 2011 to July 2013, he served as the Manager- Marketing at Talwalkars Better Value Fitness.
In the past, he also worked with Deutsche Bank and HSBC.
Expressing his views on rejoining the digital agency, Shah, General Manager, Madison Digital, said, “I’m thrilled to reunite with Madison World and contribute to its digital initiatives in this ever-evolving landscape. I have had the privilege of witnessing the transformative power of digital and its impact on consumers. My focus will be on driving innovation, with a particular emphasis on data and technology-driven solutions to facilitate digital transformation and foster business. Together, we aim to redefine possibilities and create impactful, strategic experiences for our clients. I am super excited to be a part of this journey.”
To this, Vishal Chinchankar, CEO, Madison Digital and Madia Alpha, expresses, “We are happy to welcome Nimesh back at Madison Digital. I am confident that his leadership will strengthen our capabilities in the western region, and I am extremely certain that his core abilities of strategic acumen and client focus will bring tremendous value for Madison and our clients.”
