Enormous has secured the integrated mainline and digital mandate for Duroflex, along with the digital mandate for its sub-brand Sleepyhead.
The agency has been tasked with handling Duroflex’s brand campaigns across platforms, while also driving Sleepyhead’s presence in the digital space. With this collaboration, Enormous has been positioned to shape the creative direction of both brands and deliver work across campaigns and consumer touchpoints.
Ashish Khazanchi, Founder of Enormous, said, “We’re absolutely delighted to welcome Duroflex and Sleepyhead on board. This is a rare opportunity where a brand with decades of credibility meets one with youthful agility – and we get to create conversations that connect across generations. The idea of working on a category that touches such an intimate part of daily life is deeply inspiring for us.”
Ullas Vijay, Chief Marketing Officer, Duroflex Group, said, “Enormous brings its unique creativity and cultural fluency. As Duroflex continues to strengthen its legacy and Sleepyhead grows as a lifestyle brand, we believe Enormous will help us craft stories that inspire people to value the power of rest and relaxation in their lives.”
