Eno has stepped into Durga Puja festivities with its latest campaign, Be Pet Puja Ready, positioning itself as the go-to solution for acidity relief during celebratory indulgence. The campaign has shifted focus from reaction to preparation, encouraging consumers to keep Eno handy alongside festive outfits and pandal-hopping plans.
The brand has launched a series of humorous Instagram reels with macro-influencers to amplify digital engagement. One reel has featured a lively uncle training for Puja feasting with a “Pet Puja Trainer,” while others have reimagined food indulgence as workout drills, from puchka marathons to luchi-bursting challenges.
Beyond digital, Eno has rolled out a multi-channel approach with quirky out-of-home installations in high-footfall pandal zones. These installations have offered sampling opportunities and interactive activities, ensuring visibility and consumer engagement at the point of indulgence.
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Speaking on the campaign, Bineet Jain, Category Head – Digestive Health, Haleon India, said, “Durga Puja is a vibrant celebration where food, culture, and community come together in joyful harmony. With weeks of anticipation and preparation leading up to the festivities, indulgence is inevitable and Eno is proud to be part of that journey. Our latest campaign, Be Pet Puja Ready, taps into this spirit, positioning Eno as a trusted companion that keeps you ready for every bite and every pandal hop. By connecting with consumers where they celebrate, we ensure that nothing, especially acidity, comes between them and the unbridled joy of Puja.”
