Emami Limited, the flagship personal care and healthcare company of the Emami Group, announces its entry into the brightening cream category with the launch of Emami Pure Glow.
To amplify the brand’s appeal and connect with consumers nationwide, Emami has roped in Raashii Khanna as the face of Pure Glow. With a strong presence across the regional and Hindi film industry.
The brand is now available across select markets in South, West and North India and is poised for a national rollout soon. Emami Pure Glow is available in pack sizes of 8 gm, 15 gm, 25 gm, & 50 gm at respective price points of Rs 10, 25, 65, & 125.
Speaking on the launch, Mr Mohan Goenka, Vice Chairman and Whole-Time Director, Emami Limited, said, “For years, Emami has disrupted personal care categories with innovative and high performance products. With Pure Glow, we are entering the ₹4,000 Cr brightening cream market with a superior, science-backed formula that truly delivers. We have studied consumer concerns extensively, and our unique 6-Way Brightening Action, deep penetration technology, and natural ingredients ensure an effective, long-lasting glow. We believe Pure Glow will be a category game-changer.”
On her association with the brand, Raashii Khanna, a promising name in the Regional and Hindi film industry and brand ambassador of Emami Pure Glow, shared, “I’m delighted to be associated with Emami Pure Glow! I truly believe that skincare should celebrate natural beauty Why Pure Glow is Superior? Revolutionary Moisturizing Base Formula – No white cast, fast absorption, and long-lasting hydration 2X visible brightness, 50%+ moisturization, and dark spots fading in one week Powered by Japanese Sakura Flower & Niacinamide Sun Protection & Long-Term Effectiveness A unique blend of pink for glow and gold for premium appeal while being rooted in science, which makes it all the more special. This product brings together the best of nature and innovation, and I love how it feels light, absorbs instantly, leaves the skin looking fresh & radiant, and without any white cast. It’s perfect for every woman who wants to glow with confidence, effortlessly.”
