Eloelo Group has elevated Nishant Kumar to the role of Chief Marketing Officer, strengthening its senior leadership as it has continued to scale its Bharat-first consumer internet portfolio. Based in Bengaluru, the Group has positioned the move as part of its planned strategy to accelerate growth, sharpen execution, and build long-term organisational scale.
Kumar has been elevated from his role as Senior Vice President – Marketing & Revenue and has been a core member of the Eloelo Group leadership team for the past two years. During this period, the Group has expanded its combined pan-India user base to over 150 million across its Bharat-focused platforms.
Under Kumar’s leadership, Eloelo Group has scaled its user base from around 20 million to over 150 million and has unlocked new monetisation streams across the Bharat internet ecosystem. The Group has also delivered consistent revenue acceleration over multiple consecutive quarters during this phase.
He has played a key role in building Story TV from inception, enabling it to emerge as India’s most downloaded app on the Google Play Store and a leading player in the microdramas segment. He has also led growth initiatives for Master, positioning it as India’s most downloaded education app and a growing name in the microlearning category.
Before joining Eloelo Group, Kumar has held senior growth, marketing, and revenue leadership roles at companies such as Flipkart, Ola, and Apollo Hospitals. He has over a decade of experience across consumer internet, mobility, healthcare, and digital platforms.
Commenting on the elevation, Saurabh Pandey, Founder and CEO, Eloelo Group, said, “As Eloelo Group accelerates toward 250 million users, it was critical to empower the leadership team with one of the most experienced operators behind our success over the last two years. Having known and worked with Nishant for years, I have seen him personally own the growth and revenue engine that powered our 0-to-1 journey. As we scale further, Nishant’s inspiring leadership, which has created one of the best marketing teams in the industry, and his execution ability that has delivered unprecedented scale across monetisation, users and market share, will be the driving force behind our next phase of growth.”
Commenting on the road ahead, Kumar said, “Having driven the Group’s growth since Day 1, I am excited to step into this expanded role and position Eloelo Group as a market leader across multiple categories in India’s booming internet landscape. As we evolve into a powerhouse housing millions of users across industry-leading platforms, my focus will be to drive market share, expand revenue growth, and cement Story TV, Master and the Group as the uncontested leaders in their respective domains. I am grateful to my team and the leadership for trusting me with this mandate.”
