As the holy period of Ramadan drew to a close, the world embraced the joyous occasion of Eid-ul-Fitr. Amidst the celebrations, brands in India, as always, seized the opportunity to connect with their audiences, weaving their messages into the festive tapestry.
From heartfelt greetings to innovative creatives, these brands capitalised on the spirit of unity and positivity that permeated the air during this auspicious time. Brands across various sectors leveraged the festive season to spread joy and strengthen their bonds with consumers.
Here are some noteworthy brand films and creatives that grabbed our attention on this occasion:
SMART Bazaar
SMART Bazaar unveiled a heartfelt advertisement showcasing a ‘Daijaan’ preparing Sheer Khurma for Eid, culminating in a poignant moment as she presents an envelope containing the cherished family recipe as Eidi to a loved one before leaving the home.
Tide India
Tide commemorated Eid with a social media post featuring a man in a white kurta, showcasing Tide’s stain-fighting prowess as it effortlessly removes food stains. The caption, ‘May your clothes always shine as bright as the moon’, added a festive touch to the post.
Amul India
Amul shared an Instagram post featuring a glass of milk, its splash forming a moon, accompanied by the caption, “May this Eid al-Fitr bring you endless blessings and fill your life with joy and prosperity. Eid Mubarak”.
Asian Paints
The brand unveiled a reel showcasing various walls of the house, each captioned with phrases like ‘How our walls celebrate Eid – Spotting the Crescent moon’, ‘Indulging in Dessert love’, and ‘Taking a Mid-Day nap’.
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Discovery Kids India
Discovery Kids India shared a post on Instagram extending wishes for Eid featuring a crescent moon alongside its popular cartoon characters, including ‘Mr. Bean’.
PayU
PayU also shared a social media post featuring a sliding round button transitioning to a crescent moon, accompanied by the message ‘Switch on peace and brighten your path to growth this Eid’.
APL Apollo
APL Apollo recently shared a social media post showcasing an APL Apollo water tank being used by a man to fill water, accompanied by the message ‘Eid ki raunak aur hamara saath, barkat barasti rahe har saal’.
POGO TV
On the occasion of Eid, Pogo also extended wishes through an Instagram post on behalf of entire POGO family.
Shalimar Paints
The brand showcased an image featuring a paint box with a slightly open cap, forming an illuminating crescent moon. The message conveyed emphasised the brand’s promise of delivering wall shine akin to the radiance of an Eid moon.
Club Mahindra
The brand shared a reel on its Instagram featuring an animated image of Kumbalgarh Resort alongside an Eid moon, with the caption extending Eid greetings: “May this Eid bring joy, peace, and prosperity to you and your loved ones. Eid Mubarak from all of us at Club Mahindra.”
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